Google Impression Share Metrics

On January 30th, 2012, Google will begin rolling out Impression Share Metrics in the Ad Group degree in Google AdWords. If you are acquainted with Google AdWords, Google’s pay per click (PPC) plan, and you use it each day, then you understand that this really is going to be a really welcome new feature.

Google has announced that the Impression Share Metrics are likely to be accessible in the Ad Group Degree in Google AdWords.

So, what’s Impression Share?
Impression share will be the percentage of impressions you received divided from the estimated quantity of impressions you were eligible to get. Eligibility is based on your present ads’ targeting settings, approval statuses, bids, and High quality Scores.

An easy method to understand the worth of impression share is to consider the online advertising landscape as a delicious pie. You as well as your competitors are every trying to nab the largest slice of that pie. By tracking your impression share metrics, you’re keeping tabs around the dimension of one’s slice in comparison with the remainder of the pie, which is becoming divided up and eaten by your competition.

Here are some explanations from the new impression share metrics, and also the three new columns which will be additional starting on January 30th, 2012:

Impression Share
Lost Impression Share by Rank
Exact Match Impression Share

Impression share will be the percentage of impressions received divided from the estimated quantity of impressions eligible to get.

Lost impression share by rank will be the percentage of impressions lost due to ad rank. Nevertheless, the percentage won’t be proven in case your campaign is at or near your set daily spending budget.

Exact match impression share will be the percentage of impressions received for searches that exactly matched keyword divided from the estimated number of exact match impressions eligible to get.

Right now, the impression share metrics are available in the campaign level only. But, this really is going to be very useful for search engine marketers, especially because it’s in the Ad Group level. Based on Google, These modifications will begin to roll out to all advertisers globally on January 30, 2012, so look out for them in your account soon. As soon as these changes are reside, you will have the ability to discover more detailed info within the AdWords Help Center.