Frankie DeSoto, an Search engine optimization expert at Standing Dog, has been writing about search engine optimization. His newest blog post is about effective meta descriptions and how it’s essential to create an efficient meta description tag for each web page of your website.
There are many guidelines of thumb with regards to writing meta description tags. Maintain in thoughts 1st and foremost that the meta description tag can and can be used as part of your actual search engine result listing. So, it’s important to create this nicely to ensure that the users are enticed to click on on the real search result listing and go to your site. Listed here are a couple of other important meta description tag tips:
Probably the most important task of the meta description would be to inform the searcher of what they’ll discover when they visit your site. They are brief snippets of text that include keywords and ultimately perform because the marketing duplicate that influences the searcher to click. The descriptions ought to utilize target keywords in an smart and natural way. Much like with title tags, you do not wish to write sentences that don’t seem sensible just to function in your keyword phrases.
A general guideline is to maintain your meta descriptions in between 155-175 characters, with spaces. This really is how many characters the search engines will generally display inside the search results. Any more and also you danger seeing them shortened within the search results. It’s vital to function your keyword phrase in to the starting of the description to ensure it’ll be shown. I would recommend which includes your phrase inside the first 120 characters if possible.