Timeline for Pages on Facebook does not provide admins the capability to set a default landing tab. Here’s why we think that’s a good thing.
Facebook recently revealed Timeline for Pages, and subsequently eliminated the Facebook default landing tab. You are able to no lengthier set a default landing tab. While many people who admin Facebook business pages are shocked by this move, or perhaps even confused, let’s discuss why this is actually a great move by Facebook, rather than this kind of a bad thing.
While you recall, prior to the introduction of Facebook’s Timeline for Pages function, Facebook business web page administrators had been able to decide on whether or not they wanted Facebook users to land on the page’s Facebook wall or certainly one of its numerous customized tabs. Numerous brands, for a lot of many years, relied around the default-tab feature to push non-fans to a Fangate or welcome tab that encouraged them to click the Facebook Like button so as to achieve entry towards the Facebook business web page and its fan-only content material.
Previously, prior to Timeline for Pages was place into action, Facebook business administrators could select which tab was shown because the default. And it could differ depending on which content they wanted the user to determine when they 1st went towards the Facebook company page.
When Timeline for Pages was exposed, that all altered. Now there’s no Landing Tab default.
Now, like a Facebook business web page administrator, simply because you can’t set a contest or other custom app as the default tab does not imply you can’t direct both Facebook fans and non Facebook fans to that tab via an ad or perhaps a Facebook icon on your web site. Or perhaps a newsletter. Each Facebook app will nonetheless have its own personal unique app URL. If you want your Facebook users to land on the contest or another customized app, produce the app and use the app’s link, not the link to the web page, for the advertisements. Embed the app’s link in the Facebook icon on your website and in newsletters.
There may be some confusion and additional function in order to make modifications to your Facebook business web page so as for Facebook Timeline for Pages to convert well. But over the long run, I do believe that this was a required alter. What do you believe?